Leveraging Social Media for Global Change

Sustainability Lunch Series with speaker Erez Yeoli.
How can we get people to do more good? To contribute, volunteer, and conserve more, and to choose sustainable products? Erez will present a simple framework for understanding where people's altruistic preferences come from, then some practical take-aways that allow us to better engage them. Then, we'll workshop: you'll present a setting where you'd like to get people to do more good, and we'll all work together to develop some key attributes of your communication strategy.

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