Fashion Entrepreneurship Speaker Event - Lisa Sun, founder of Project Gravitas

Lisa Sun

Founder

Project Gravitas

Lisa Sun graduated from Yale in 2000 unsure of what she wanted to pursue having taken the MCAT, GMAT, LSAT and GRE upon graduation. Lisa landed at McKinsey & Company where she worked for 11 years as a consultant for global fashion brands. In her first year and first review, she was told she lacked gravitas and should dress the way she wanted people to see her. By 2006, she was named Best Dressed by Washingtonian and spent her weekends styling her colleagues to help them find the same confidence she had acquired.

The inspiration for the product line came to Sun in 2007 when she walked past the Cole Haan store and noticed the new comfort stilletto they offered that combined Nike Air technology with the sleek look of a Cole Haan heel. Sun loved the idea of a combination product and wondered why no one had ever done this in ready-to-wear clothing lines. She loved the silouette of her designer dresses but hated the feeling of shapewear underneath.

Passionate about how fashion can create confidence combined with a history of frustration for finding a dress with the perfect fit for her body, Lisa created Project Gravitas - a confidence company that uses six different fit models to design their dresses with patented shapewear built into the dress.